Hotel Asti Albergo Etico

Tourism Asti and surroundings


A celebration of festivals, colours and taste

Asti is a city packed with history and itineraries on the trail of the poet Alfieri, the Baroque, the Middle Ages and the Romanesque. It is brimming with aromas and flavours, and with wineries and restaurants that have made it celebrated throughout the world. History is conjured up in the reenactments held all year long, with the Palio horse race and the Festival of food&wine Fairs bringing September to life, while the undisputed king of the table in November is the White Truffle, cross and delight of chefs and gourmets.
  • Discovering mediaeval traditions and history, easy, ideal for cultural and multi-sensory experiences.


The pleasures of taste, shopping and relaxing strolls

Celebrated for its artistic and cultural attractions, Alba’s charm is revealed through its towers, churches and mediaeval houses, offering curious and enchanting glimpses. The town is redolent with premium food products: in autumn the atmosphere turns magical with the International Alba White Truffle Fair. Boutiques, wine stores, historic cafés and characteristic restaurants light up the town centre. Alba is also the birthplace of Beppe Fenoglio, one of the greatest Italian novelists of the 20th century.
  • Picturesque and barrier-free, mainly flat, perfect for families and the elderly people too.


The history and culture of a great wine, amidst hills unique in the world

An itinerary discovering mediaeval villages nestling in the enchanting hills of the Langhe: Barolo, village of charm and celebrated for its Castello dei Marchesi Falletti which is home today to the WiMu - Wine Museum; Monforte, brimming with beauty, culture and tradition; Serralunga d’Alba, with its historic wine cellars bearing witness to a noble past in a magical atmosphere.
  • A discovery of great wines and hilly landscapes, unique in the world, easy for everyone to do.


Flavours and aromas amidst enchanting vineyard landscapes

One of the most beautiful villages in Italy, Neive is the perfect setting for a walk or a gastronomic stop-off, with its stores selling typical products, characteristic restaurants and historic monuments. It also enjoys an enchanting view over vineyards of Barbaresco, Barbera d’Alba, Dolcetto d’Alba and Moscato d’Asti. Barbaresco is set amidst vineyards where the wine of the same name is grown, and the village lends itself to a stroll down the main street as far as the picturesque tower, between historic wine cellars and restaurants.
  • Ideal for the senses, discovering tastes and aromas; in view of the historical-morphological characteristics of the hills and villages, climbs and descents are envisaged.


A multi-sensory experience in the culture of taste

Discovering the food culture of the Langhe, Roero and Monferrato. Bra is one of the leading centres of Piedmontese Baroque, where elegance is matched by the pleasures of the table; Pollenzo is a Unesco-protected archaeological site with a refined, Gothic look, and is home to the Slow Food Wine Bank and Agency complex ventures; Cherasco, a small town, is known for its art, culture, history and gastronomy; famous for its Moscato and Spumante wines, Asti has a unique identity, full of history and culture.
  • Tour discovering philosophies of taste, particularly interesting for anyone in search of a multi-sensory experience, easy for everyone to do.


The secrets and enchantment of the Monferrato’s vineyard landscapes

Canelli, home to sparkling wine and the Underground Cathedrals, the historic cellars that wind their way for kilometres beneath the old town, and are now a world heritage site; Nizza Monferrato, with its Regional Enoteca, is the beating heart of Barbera d’Asti DOCG Superiore Nizza; the Lower Monferrato and the Infernot, a particular geological formation, the only one of its kind in the world, used for storing bottles of fine wines.
  • Taste, touch and smell: discovering the sensory emotions conjured up by winegrowing landscapes; hard to reach because they are enclosed in the depths of the hills, which is precisely why they are so unique in the world.


The simplicity of the values of man and his land

Living the Monferrato is a unique experience: its hills, castles and towers convey age-old nobility. Its people bear witness to a tradition that continues over time through its food and wine. A land full of history that is to be found along the Via Francigena pilgrims way and in its year-round celebration of folklore. A unique land which is now part of the world’s heritage, to be discovered on foot, by bicycle or riding a horse, and to be experienced through the many open-air activities ideal also for families.
  • Tours and activities which are ideal for families, children, and animal and nature lovers.